Case Study 7

National Security Services Firm

Programmatic Recruitment Campaign


This national security services firm merged with multiple companies into one headquarters in Connecticut, North Carolina, and California operating in 47 states, Canada, and the Virgin Islands. Their challenge was to find qualified candidates in a highly competitive industry and record low unemployment.


Pixel Ink deployed a multi-layered, people-based programmatic strategy through multiple campaigns to meet the needs of its cPixel Ink built and hosted a website to serve as a landing page for the multiple recruitment campaigns with links to the corporate site. Using a multiple layered, people-based targeting approach, Pixel Ink was able to find qualified candidates in all geographic regions – even in low population density rural areas – for this firm’s multiple Midwest locations.


Client attributes 17% of hires (conversion) within one month to Pixel Ink’s targeting campaigns and recruitment strategy.


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