The client’s goal was to increase brand awareness and increase sales revenues for its agriculture equipment by targeting this highly specific farm industry audience both locally and nationally.
Pixel Ink built a campaign strategy to deliver a crafted message to decision makers at the right time during their decision-making process. In addition, a comprehensive geo-fencing strategy and proximity targeting approach was deployed for a virtual presence at trade show events that our client was unable to attend.
Client attributes success in customer growth and brand awareness to the multi-layered approach. They also site expense savings as a result of not having to attend costly trade shows in person.