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Case Study 8

Agriculture Manufacturer

People-based Programmatic Campaign

Challenge:

The client’s goal was to increase brand awareness and increase sales revenues for its agriculture equipment by targeting this highly specific farm industry audience both locally and nationally.

Tactics:

Pixel Ink built a campaign strategy to deliver a crafted message to decision makers at the right time during their decision-making process. In addition, a comprehensive geo-fencing strategy and proximity targeting approach was deployed for a virtual presence at trade show events that our client was unable to attend.

Results:

Client attributes success in customer growth and brand awareness to the multi-layered approach. They also site expense savings as a result of not having to attend costly trade shows in person.

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